leadership
as a moral craft
The moral purpose of leadership is to uphold human dignity.
As AI absorbs analysis, it relies on leadership for its moral conscience, courage and judgment.
AI can’t make the moral call.
Leaders have to do that.
Are you ready for moral judgment?
I work with executive teams to develop leadership as a lived moral craft, with human dignity as its goal.
Tim Coburn
HUMAN strength is LEADERSHIP strength
I’ve worked with executive teams for thirty years – at the BBC, Motorola, General Motors and Rolls-Royce, where I led global projects in process excellence, talent management, future leader development, and high performing executive teams.
I’m now an independent leadership specialist in Human Dignity and Moral Judgment.
With the accelerating advance of AI – on top of the constant demand for higher human performance – I offer a shift from ‘leadership by corporate prescription’ to ‘leadership by individual discretion’. The shift in ownership reflects the shift in society – it is empowering, liberating and sensitively governed by the collective intelligence of leadership teams.
At the core is not a new set of top down competencies, but a personal commitment leadership as a lived, moral craft.
Deployment and development also returns to the indigenous practise of a conversational, performance-oriented cascade of dynamic, always-evolving leadership expectations. And a recursive process of feedback and refinement.
I work with executive credibility, corporate authority, and lived experience, with a commitment to put the heart of leadership back into the heart of all working relationships, irrespective of the position people hold.
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